Alphabets-inspired Graphic T-shirt campaign dubbed as ALPHABETIX for fashion store FISH18.
It was one of our concepts relayed in the process that we had to customized each typeface from scratch.
The aim was to produce different types of graphics to their specific market having the freedom to choose their own letter. Thus, the tagline "What's Your Letter?" Be that it stands for their own name or they simply like the graphics.
Photography courtesy of FISH18
Year — 2012