Inodoro™ worked closely with the company to develop a brand strategy, and visual identity that presents MeCA as both an innovative festival and an ambitious thought leader, creating a brand that strikes a balance between art, music and innovation, putting people at the centre of technology. To accompany the logo, a play on patterns and shapes was developed to create infinite patterns that illustrate ever evolving meanings and challenging the norms and future of art, music and technology. A flexible visual system was also applied across all touch points such as poster, postcards, banners, shirts, wall facade, book and more.
The music program included performances by the legendary Morton Subotnick, Atari Teenage Riot’s Alec Empire, Young Juvenile Youth, similarobjects, as well as an art exhibition by Oscar and Grammy award winner Ryuichi Sakamoto, Shiro Takatani, Tad Ermitaño, Studio The Future, and more. Public talks and programs were put together featuring biotechnology-art crossover pioneers Joe Davies and Ionat Zurr, to name a few. The event also highlighted a pop-up shop to showcase cutting edge recycling technology, with graphic tees on display, designed by selected artists in the field.
As part of ref:now—toward a new media culture in Asia, which comprehensively showcases contemporary media culture and creativity through art, exchange, education, and collaboration, the Japan Foundation Asia Center and TodaysArt JAPAN / AACTOKYO present Media Culture in Asia: A Transnational Platform (MeCA), a comprehensive showcase of new media and digital culture in Asia, running from February 9th to February 18th, 2018.
MeCA focuses on the rapidly developing creative scene in Asia, encouraging exchange and partnerships within the emerging generation of talent in the region through an art exhibition, music program, workshops, talks, and an international symposium. As the first fully comprehensive event of its kind in Japan to examine digital creativity through the frameworks of art, music, and education, it will take place in Harajuku, Omotesando, and Shibuya—areas with established reputations as birthplaces for exciting new culture—and produce a platform firmly rooted in the global scene.
Client — AACTOKYO / TodaysArt Japan
Year — 2018
Creative Director — Inodoro™
Programmer — Patsy Lascano
Design Director— Takuma Hayashi