Branding and packaging design for Abu-Dhabi based coffee/ distribution company, Quattro Essenzo. Inodoro™ was approached with the task to create clear differentiation for the brand, in an effort to stand out in an otherwise homogenous, traditional marketplace. Taking inspiration from the word “Essenzo”, which translates to “Essence” in English, Inodoro™ developed an ultra-minimal yet bold aesthetic by applying rich color tones on silver bags — with gradients gradually decreasing in saturation from bottom to top, as a contemporary way to illustrate “the spirit of coffee.” This packaging system is inspired by and rooted in the company personality; simple yet striking, representing a premium brand that is meant to stand out, challenging the norm of typical coffee packing, by using carefully-crafted color transition as the main element to unite and distinguish. The color selection for each coffee variety was inspired by the flags of the countries where they were sourced.
Client — Quattro Essenzo, UAE
Year — 2017