Wrist is a store in Dubai that sells niche designer watches. In a city obsessed with popular fashion brands, Wrist wished to reach out to a unique market – creative youths who long for an alternative to the mainstream. This called for an activation idea that connected with this trendy, visually-inclined audience. An exhibit was created, called Project 1440, in which 1,440 posters – one for every minute of the day – featured Dubai’s artists and designers and invited international artists.
Inodoro™ got invited by one of Dubai’s finest, Philippine-born designer, Dozign.
The event was held at the Desertfish Studio, Al Quoz, Dubai, UAE on March 20, 2015 that lasted for a month.