Identity for Philippines’ biggest international festival for new media and digital arts. This year (the biggest yet), in partnership with Japan Foundation Asia Center (Tokyo), I was honoured to be commissioned to execute the entire branding under the theme ‘AXIS’. The event was held in various locations within Manila, and was participated in by both local and international new media practitioners.
Inodoro™ deviced an engaging, expansive visual system (typographic and coded design) based on the concepts of The Axis of Symmetry and The Axis of Asymmetry.
The goal was to produce a novel and intriguing brand identity that captured the essence of the AXIS, reflected across all media platforms and merchandise, including a new logo, social media elements, posters, signages, event brochure, button pins, stickers, staff IDs, t-shirts and tote bags.
The typographic treatment was borne out of inspiration from coded language, which is the heart and soul of new media. A lot of word play and custom content came into the picture, in an effort to capture a newer and broader spectrum of audiences towards a movement that is relatively still limited in its exposure, growth, and appreciation in the country.
Client — WSK Festival
Creative Direction — Inodoro™
Creative Coding — Patsy Lascano
WSK Production Team: